We are the first pre-pregnancy wellness company for couples.
Poplin is built on the belief that your future family deserves better than chance.
We envision a world where couples prepare for pregnancy like they prepare for a wedding - in advance, with targeted tools, guidance and support along the way.
In our practices, we continually saw women who were actively trying to get pregnant, had often had multiple visits with their primary care providers or ob/gyn’s and yet, had never received anything more than a recommendation to start prenatal vitamins.
This advice is embarrassingly and woefully inadequate.
While prenatal vitamins are necessary, they’re insufficient in their ability to optimize fertility and pregnancy outcomes alone. Pre-pregnancy preparation is a process, not a single intervention. We realized that the reason that women were getting insufficient guidance is that the majority of healthcare providers have not been trained on preconception care.
That’s where Poplin comes in.
The clinical evidence is clear: better pre-pregnancy care leads to easier conception, healthier pregnancies and healthier babies.
Our approach, inspired by our own clinical experience, is grounded in science, enabled through tech and delivered with a human touch.
We focus on 3 core tenets:
- Proactive: We start early. Pre-pregnancy focuses on the ~1 year time period before conception.
- Integrative: Healthier parents give birth to healthier babies. Our platform includes both partners, regardless of gender or relationship construct, in pregnancy preparation - from the start.
- Systematic: Our pre-pregnancy process walks you through all of the necessary (and extra credit!) steps to optimize your mind, body and environment prior to conception.
We believe that a couple should be as empowered and deliberate about their family planning as they are with every other aspect of their lives. We have systems, guidelines and infrastructure to prepare for every other important milestone - wedding, career, home purchase - but there has been nothing to help couples prepare for pregnancy in an organized, systematic and comprehensive way - until now.
We are a team of clinicians.
We are pre-pregnancy experts.
We are baby whisperers.
We are Poplin.
To you and your future family,
Founder and CEO of Poplin